The Law Firm Marketing E-Book by Matthias Buchholz, 2026

Publisher: Conplore Business Magazine

 

LAW FIRM MARKETING 2026

Why many lawyers will lose clients – and how small law firms can make the right decisions now

Marketing for lawyers will become more demanding, more strategic, and significantly more selective in 2026.

What works today will no longer be enough tomorrow.

Many law firms are already noticing that:

• Google visibility is becoming more expensive
• Recommendations alone are no longer enough
• Clients are comparing more intensively
• Positioning is becoming inevitable

This pressure will continue to increase in 2026.

Law firm marketing is becoming a core business task.

The crucial question is: Do you react – or do you lead?

 

Typical mistakes in law firm marketing

In his work with lawyers, the author repeatedly sees the same patterns:

• “We just need a better website.”
• “Our agency does our marketing.”
• “We don’t want to be too visible.”
• “Recommendations have always been enough.”

These ways of thinking are understandable – but dangerous in 2026.

 

The solution: Strategic law firm marketing

This ebook is not a marketing guide in the traditional sense.
It is a strategic workbook for lawyers who run their law firms like businesses.

You will learn:

• how modern marketing for lawyers really works
• which decisions are more important than individual measures
• how to build visibility without becoming interchangeable
• how to make client acquisition predictable

 

What you can expect in the ebook:

✔ A clear model for law firm marketing in 2026

✔ Decision-making aids instead of marketing myths

✔ Classification of trends such as AI, Google, and content

✔ Focus on small law firms and individual lawyers

✔ No overwhelming technology, no buzzwords

✔ 60 days money back warranty

 

This ebook gives you guidance, not to-do lists.

 

This ebook is right for you if you:

• Are a lawyer or law firm owner
• Think economically
• Want to understand marketing strategically
• Want to become more independent of platforms

This ebook is not for you if you:

• are looking for quick marketing tricks
• want to relinquish responsibility
• don’t want clear positioning

 

E-BOOK CONTENTS:

• 10 proven insights for law firm marketing
• Practical explanations of online marketing for law firms
• Smart online marketing concepts for attorneys and law firms
• Positioning aids for law firms and attorneys
• Legal basics/framework conditions for law firm marketing
• Implementation checklists for positioning
• AI tool list for law firm marketing

 

PRICE:

€9.95 incl. 19% German VAT

• The order and payment will be processed by Digistore24.com.
• The e-book can be downloaded from Digistore24.
• Right of return / money back warranty: 60 days
• E-book in PDF format.

Imprint

Matthias is the founder and publisher of Conplore business magazine, which has been positioning many experts and companies online with their knowledge since 2012. He has already reached thousands of readers with this business medium.

Since 2017, he has also been sharing his knowledge as a business coach and author of specialist books. Matthias is a business podcaster and has been working for years at the interface between entrepreneurship, positioning, law firm marketing, and corporate marketing.

This e-book was created because many lawyers do not receive honest guidance – instead, they are sold measures.

After graduating with a degree in business administration, he worked as a management consultant in an internationally active consulting firm in Vienna, advising numerous private and public clients on complex projects.

In doing so, he became increasingly involved in the areas of consultant marketing, content marketing, and online marketing. Business development for complex services is one of his passions.

Matthias is now an experienced consultant and entrepreneur. In non-technical language, he shares his practical knowledge of business, web development, and internet marketing, which comes from a variety of projects he has supervised and his own projects, in addition to business and legal aspects.